WooCommerce Customer Loyalty Tips

Just today I read a great post by Nicole Kohler at WooCommerce It had some great tips on improving customer loyalty for WooCommerce users. Here my take on her WooCommerce Customer Loyalty Tips.

Pre Purchase Strategy Downsides

I have a lot of customers that do work with pop-ups and often then offer a discount right away. This seems to be a good way to get customers on board, but perhaps not the best one long term. If you can reward a customer for when he returns you can make more customers happy long term and get them to come back for that second order.

Post Purchase Reward

A reward after a purchase seems like an interesting strategy and perhaps better than the off the bat discount for the first purchase. This as a repeat customer tends to be way more valuable than a one of buyer. So this way you can hit multiple birds / customers with one stone. And we can all agree that is a great outlook.

Multiple Purchases Rewards

Buying a certain product multiple times should be rewarded too. This can be done giving discounts or reward badges like big players like Target do. Basically you should build something into your WooCommerce store to reward customers if they:

  • buy certain items multiple times or
  • buy from certain categories multiple times
  • belong to special groups like veterans

Dynamic Pricing Extension

WooCommerce also has an extension to dynamically adjust pricing based upon customer purchases. Totally new to me to be honest, but this sounds really awesome. This extension automatically can adjust the price based on

  • amount of products or
  • customer user role (silver members, gold members,…) or
  • product category

You can configure this all with is from the backend and adjust again when need be. Sounds like a great WooCommerce extension doesn’t it!

Members Only Programs

She also mentioned other tips such as loyalty programs for members only. So giving additional or general discounts for people who become a member. You could create bronze, silver and gold membership programs for example and give each its own discount category. Many malls globally do this and people do love these deals.

There are many member websites already out there that I know of. I do think many entrepreneurs have thought about this or tried this out. But this might be harder to get started at the beginning stages. Still something to keep in mind though.

FBA for WooCommerce

Some of you may have found me on the web as I used to develop the Checkout by Amazon WordPress Plugin. Well as I have been too busy with other projects and as Amazon has changed its API details often I stopped developing. The good news is that Never Settle,
a company located in Lakewood, Colorado decided to create a plugin that allows you to fulfill orders using Amazon FBA and that works with Woocommerce!

So Imagewize decided to spread the news, reach out to clients who would be interested in getting FBA + WordPress + Woocommerce up and running with us using this great plugin. I am currently setting up this plugin for two clients and I can tell you it works really well. The setup is really easy and it pretty much works out of the box.

NS FBA for WooCommerce Setup

Setting up NS FBA to integrate Amazon’s  FBA with WordPress and Woocommerce is really easy. You download and install the plugin like any other plugin. Then you go to the plugin’s settings page. When you set things up in the backend you need

  • AWS Access Key ID
  • AWS Secret Access Key
  • Amazon Merchant ID
  • Amazon Marketplace ID
  • Application Name: Application Version
  • Test Inventory SKU

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Amazon Web Services Keys

The Keys and IDs you can get registering the app at the Amazon Market Place following this link and pick “I want to access my own Amazon seller account with MWS” in the first step. We assume that:

  • You have active FBA service on your Amazon Seller account
  • You have a Pro Amazon Seller account (and not an individual account)

Also see some information on a NS FBA Support Page here.

Amazon Marketplace ID

Amazon Marketplace ID you will get when you register using the link indicated earlier at Amazon Seller Central.

NS FBA Settings Page Screenshot:

NS FBA Settings

Here a YouTube Video on NS FBA:

Testing NS FBA

The plugin has an option to test the settings to check that FBA for WooCommerce works and that your WordPress site is connected to Amazon’s FBA. Just enter an non existing SKU and click on “Synch Inventory”:

NS FBA Inventory Check

The inventory and MWS Services can also be checked using the button added for that purpose:

NS FBA Testing
If the MWS test works you will get an error message meaning the connection has been made.