WooCommerce Customer Loyalty Tips

Just today I read a great post by Nicole Kohler at WooCommerce It had some great tips on improving customer loyalty for WooCommerce users. Here my take on her WooCommerce Customer Loyalty Tips.

Pre Purchase Strategy Downsides

I have a lot of customers that do work with pop-ups and often then offer a discount right away. This seems to be a good way to get customers on board, but perhaps not the best one long term. If you can reward a customer for when he returns you can make more customers happy long term and get them to come back for that second order.

Post Purchase Reward

A reward after a purchase seems like an interesting strategy and perhaps better than the off the bat discount for the first purchase. This as a repeat customer tends to be way more valuable than a one of buyer. So this way you can hit multiple birds / customers with one stone. And we can all agree that is a great outlook.

Multiple Purchases Rewards

Buying a certain product multiple times should be rewarded too. This can be done giving discounts or reward badges like big players like Target do. Basically you should build something into your WooCommerce store to reward customers if they:

  • buy certain items multiple times or
  • buy from certain categories multiple times
  • belong to special groups like veterans

Dynamic Pricing Extension

WooCommerce also has an extension to dynamically adjust pricing based upon customer purchases. Totally new to me to be honest, but this sounds really awesome. This extension automatically can adjust the price based on

  • amount of products or
  • customer user role (silver members, gold members,…) or
  • product category

You can configure this all with is from the backend and adjust again when need be. Sounds like a great WooCommerce extension doesn’t it!

Members Only Programs

She also mentioned other tips such as loyalty programs for members only. So giving additional or general discounts for people who become a member. You could create bronze, silver and gold membership programs for example and give each its own discount category. Many malls globally do this and people do love these deals.

There are many member websites already out there that I know of. I do think many entrepreneurs have thought about this or tried this out. But this might be harder to get started at the beginning stages. Still something to keep in mind though.

Introduction to WooCommerce

Been wanting to write this introduction to WooCommerce blogpost for quite some time now. What is WooCommerce all about and is WooCommerce good for me and my business endeavours? How does WooCommerce compare to an eCommerce system like Magento? How can I set it up? Does it work with my local payment provider? Who is behind WooCommerce? This being an intro to WooCommerce I will not answer all your questions right away, or at least not in great detail. But I will however get you two acquainted and explain to you why we love WooCommerce as we love WordPress.

WooCommerce

WooCommerce is an eCommerce system that works in harmony with the state of the art Content Management System WordPress.

WordPress is web software you can use to create a beautiful website, blog, or app. We like to say that WordPress is both free and priceless at the same time.

The company behind WordPress, Automattic, recently bought WooCommerce. It realized WooCommerce is the best ecommerce extension WordPress has on offer and decided the two should join forces.

WooCommerce is a plugin or extension that turns a WordPress website into an online store. It is a very powerful plugin that allows you to sell just about anything, anyway you want, from anywhere, using just about any payment gateway you would like to use. During the installation process WooCommerce guides your way using breadcrumbs and specific steps to get your store up and running. Really nice.

WooCommerce, a great eCommerce Choice

WooCommerce is great for many reasons. It works in harmony with WordPress, thereby dipping in the greatest ecosystem globally provided by the best open source CMS in the world, WordPress. Two, is is very easy to use and easy to setup – see earlier mention of setup process. Unlike other systems out there like Magento or Prestashop, WooCommerce is very intuitive and you do not need nerdlike skills to run you shop. No commandline voodoo needed here. And no sudo or root server access needed like Magento 2 now needs. Magento even agrees with me settings things up is hard here

We know it’s challenging to install the Magento software.

Well with WooCommerce it is a breeze.

And finally one more great reason to go WooCommerce, the variety of options and themes. There are many WooCommerce themes to choose from. Themes that run well with WordPress and WooCommerce. Check out themeforest and other places and you will be blown away. And the extension variety it is also awesome. Sure you will spend some bucks, but still cheaper than other markets like Magento Commerce and way better options.

Setting up WooCommerce

So how can I get started? How can I get my shop setup online to start selling my products? Or how can I create a catalog to show off my stuff for my customers to buy in my shop offline later on? As stated it is not hard to get up and running. But it depends on your skills and how far you are in the process with your online store / website in general.

If you already have WordPress as a site up and running it is easy. If you have some webdesign or nerdy skills even better. You will just install the plugin and can start configuring. One thing to keep in mind is that your theme may not be WooCommerce compatible. This means most of the time that you can show your products, but that the styling will be horrible. So make sure you check this.

If you are starting with a shop from scratch you will have to setup WordPress, WooCommerce, pick and or buy a theme, create a site structure and other things. Things can perhaps be daunting at first and this is not the best way to go for all people who want to sell online. Here below a long list and short list of things to think about.

Things to think about – Long List

Whether you have a site up and running or are starting from scratch you will need to figure out things like:

  • page to load the store
  • menu item for shop
  • product categories
  • product varieties
  • product descriptions
  • product images
  • no of products
  • pricing
  • discounts
  • taxes
  • currency
  • email templates
  • cross sells and upsells
  • payment gateways
  • delivery options

As you can see quite a list, but also a list containing many items you should be familiar with dealing with selling products in the real world. Best to work these out with your web developer.

Things to think about – Short List

Before you start populating your store you should think about things like:

  • shop structure – categories, sub categories, type of products
  • amount of products
  • product varieties, product descriptions and or images
  • shop location on site
  • payment options

These are things you can, and often better can, work out alone. You know your product, you know your market, you know the payment providers you would like to work with. And if there is uncertainty in any area, you again contact your developer.

Follow Up Posts

This will be a series of posts. In the next posts we will cover topics such as :